The Staying Power library
Plain answers about long-term care, paying for it, and planning to stay in your own home as you age.
Long-Term Care Basics
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How Does Long-Term Care Insurance Work?

Is Long-Term Care Insurance Worth It?

Can Long-Term Care Insurance Pay a Family Member as a Caregiver?

What Happens If I Never Need Long-Term Care?

What Is Long-Term Care, and Who Needs It?

What Happens When You File a Long-Term Care Insurance Claim?

Not Your Parent’s Long-Term Care Policy: What’s Changed and What Hasn’t

Does Medicare Cover Long-Term Care?

Long-Term Care Insurance vs. Medicaid: What’s the Difference?

Planning Ahead for Cognitive Decline: What to Put in Place Now

Agent or Insurance Company? Who Does What With Your Long-Term Care Policy
Paying for Care
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Does Medicare Cover Long-Term Care?

Long-Term Care Insurance vs. Medicaid: What’s the Difference?

How Much Does Long-Term Care Cost?

Retirement Planning’s Blind Spot: Where Long-Term Care Fits

What Is a Long-Term Care Funding Strategy?

Insure It, Invest It, or Both? How to Compare Your Options for Paying for Long-Term Care

How Long-Term Care Insurance Fits Into Your Estate Plan

The First 30 Days After a Parent’s Fall or Hospital Stay

What Determines Your Long-Term Care Insurance Premium?

What If I Don’t Qualify for Long-Term Care Insurance?

How Much Help at Home Do You Actually Need?

What Is a Tax-Qualified Long-Term Care Insurance Policy?
Choosing Coverage
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What Determines Your Long-Term Care Insurance Premium?

Long-Term Care Insurance for Couples: How Joint Coverage Works

When Should You Buy Long-Term Care Insurance?

How Much Long-Term Care Insurance Do I Need?

How Inflation Protection Works in Long-Term Care Insurance

Paying for Long-Term Care Insurance: One-Time, Short-Term, or Ongoing Payments

What to Expect in Long-Term Care Insurance Underwriting

What If I Don’t Qualify for Long-Term Care Insurance?

What Is a Tax-Qualified Long-Term Care Insurance Policy?

Working With a Long-Term Care Insurance Agent: What to Expect

Agent or Insurance Company? Who Does What With Your Long-Term Care Policy

Researching Long-Term Care Insurance? The Questions to Ask AI and Your Financial Advisor

Is Long-Term Care Insurance Worth It?

Aging in Place as a Couple: When One Partner Becomes the Caregiver

What Happens When You File a Long-Term Care Insurance Claim?

Growing Old Together: A Couple’s Guide to Planning What Comes Next

Insure It, Invest It, or Both? How to Compare Your Options for Paying for Long-Term Care

Not Your Parent’s Long-Term Care Policy: What’s Changed and What Hasn’t

Past 60? What You Can Still Do to Plan for Long-Term Care
Caring for a Parent
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Signs a Parent Needs More Help at Home

How to Care for a Parent Without Losing Your Career

The First 30 Days After a Parent’s Fall or Hospital Stay

How to Divide Caregiving Between Siblings

How to Talk to Your Parents About Long-Term Care

Can Long-Term Care Insurance Pay a Family Member as a Caregiver?

Questions to Ask Before Hiring In-Home Care

How to Choose the Right Caregiver for Yourself or Someone You Love
Planning by Life Stage
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Aging in Place in Your 40s: What to Think About Now

Aging in Place in Your 50s: What to Think About Now

Aging in Place in Your 60s: What to Think About Now

Aging in Place in Your 70s: What to Think About Now

Aging in Place on Your Own: What Solo Agers Should Plan For

Planning Ahead for Cognitive Decline: What to Put in Place Now

Aging in Place as a Couple: When One Partner Becomes the Caregiver

Growing Old Together: A Couple’s Guide to Planning What Comes Next

Past 60? What You Can Still Do to Plan for Long-Term Care

Long-Term Care Insurance for Couples: How Joint Coverage Works

When Should You Buy Long-Term Care Insurance?

Retirement Planning’s Blind Spot: Where Long-Term Care Fits

How Long-Term Care Insurance Fits Into Your Estate Plan
Living Well at Home
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How Much Help at Home Do You Actually Need?

Making Your Home Age-Ready, Room by Room

Questions to Ask Before Hiring In-Home Care

Staying Connected as You Age

How to Choose the Right Caregiver for Yourself or Someone You Love

Aging in Place on Your Own: What Solo Agers Should Plan For

Signs a Parent Needs More Help at Home
Why Staying Power
We've been the family in the middle.
My mom had long-term care insurance.
She bought a policy in her 50s, after we lost my dad. In her 60s, brain surgery left her needing full-time care. I suddenly became her primary caregiver. Thankfully, her long term care insurance coverage meant that I could continue working, caring for my family, protecting my own health, and hire help when I'm away.
Her plan meant I didn't have to choose between caring for her and living my own life. I started Staying Power so your kids don't have to make that choice either.
“I learned what caregiving costs a family the hard way. Staying Power exists so your kids don't have to.”
Stephanie Cheney, Founder · Licensed Insurance Agent
Questions people ask us.
Does Medicare pay for help at home?
Not for everyday help.
After a qualifying hospital stay, Medicare covers skilled nursing and therapy for up to 100 days, and usually for far less. It does not cover everyday help with bathing, dressing, eating, and getting around when that is the only care you need.
What does long-term care insurance cost?
It varies, by design.
Your price is based on your age when you apply, along with sex, tobacco use, and health. You also have real choices: how much coverage, how you structure it, and how you pay for it, including spreading payments across a longer stretch of years. Your agent will show you options across a range, so you can see what fits.
When does coverage actually start paying?
When two everyday things need someone else's help.
These policies start paying when a licensed health care practitioner certifies you need real help with at least two of six everyday tasks: bathing, dressing, eating, getting to the bathroom, controlling your bladder or bowels, and getting in and out of a bed or chair. The help also has to be expected to last at least 90 days. A severe cognitive impairment, such as from Alzheimer's, certified by a licensed health care practitioner, also qualifies on its own, even if you can still do all six. This is the standard rule for tax-qualified long-term care policies, and each policy's own terms decide the details. Payments begin after a 90-day waiting period, which you only meet once. Those first 90 days are paid back with your fourth month.
What happens on the call?
A conversation first.
You talk with a licensed insurance agent about the lifestyle you want as you age. Together you assess what that care or help could cost, and look at ways to fund it. If it makes sense to move forward, you can start an application in the same conversation. If it doesn't, you leave knowing more than you came with.
What if I never need care?
The money doesn't simply disappear.
Policies like this are designed so that if you never draw benefits for care, a death benefit passes to the people you name, less any loans or withdrawals. Your agent will walk you through exactly how that works before you decide.
What if I don't qualify?
There are other paths.
Coverage depends on underwriting, and not everyone qualifies for every policy. If the first path doesn't fit, your agent will go through what else is available for your situation. You won't be left without answers.
Will inflation make my coverage worth less over time?
It can, unless you add protection.
You can add inflation protection that grows your coverage every year, whether or not you're using it yet, so it can better keep pace with the cost of care. It costs more to add, and it's worth asking about on the call.
Is Staying Power an insurance company?
No.
Staying Power is a licensed insurance agency. We work with Nationwide Life Insurance Company and Nationwide Life and Annuity Insurance Company to offer coverage built around aging in place. We help with funding first, because it's what keeps every other choice in your hands.
