Start your plan
AboutBlogStart your plan
Start your plan

Library / Choosing Coverage

Agent or Insurance Company? Who Does What With Your Long-Term Care Policy

An older couple at their dining table talk through a printed document with a friendly agent

By Stephanie Cheney, Founder & CEO, Licensed Insurance Agent | Last reviewed: October 23, 2026

The insurance company issues your policy, sets its terms, and pays claims. An independent insurance agent isn’t the insurer. The agent helps you understand your options, apply, and work through the process, and works with select insurance companies. Your policy carries the insurer’s name, not the agent’s.

Start your plan

What does the insurance company do?

The insurance company issues your policy and is the other party to your contract. It sets the terms and the price, decides whether to approve your application through underwriting, and pays claims. The guarantees in a policy are backed by the issuing insurer’s claims-paying ability.

What does an independent agent do?

An agent explains your options, helps you compare them, completes the application with you, and supports you through underwriting and after you buy. An independent agent isn’t employed by one insurance company. It works with the insurers it has agreements with, and each insurer decides which agents can sell its products.

Whose name is on the policy?

The insurer’s. Your policy is a contract between you and the insurance company, and the agent appears as the agent of record.

What does “independent” mean, and what doesn’t it mean?

It means the agency isn’t owned by or tied to a single insurer. It doesn’t mean the agent represents every insurance company or can compare the whole market. Ask which insurers the agent works with and why.

The NAIC’s consumer guide suggests comparing several policies side by side before you buy. (NAIC Shopper’s Guide)

A woman on a phone call taking notes at her kitchen table

How are agents paid?

Typically the insurance company pays the agent a commission when a policy is issued. Ask every agent how they’re paid and whether it differs by product. At Staying Power, there’s no fee to work with us, and the insurance company pays us a commission.

Who decides and pays a claim?

The insurer decides whether you qualify for benefits and pays the claim. A good agent can help you understand the process and stay in touch, but the insurance company makes the decision.

How can you check an agent?

  • Verify the license with your state’s insurance department. In Oklahoma, that’s the Oklahoma Insurance Department.
  • Ask which insurance companies the agent is appointed with.
  • Ask for illustrations in writing.
  • Ask how the agent is paid.

Staying Power’s license details are on our license information page.

Questions to ask any agent

  • Are you licensed in my state?
  • Which insurance companies do you work with, and why?
  • How are you paid?
  • Will you give me an illustration in writing?
  • What happens when I need to file a claim?

See also Working With a Long-Term Care Insurance Agent and Researching Long-Term Care Insurance?.

Staying Power is a licensed independent insurance agency that works with select insurers. The coverage we describe is issued by the insurer, not by us.

Get started to see what care costs and how to fund it.

Frequently asked questions

Is Staying Power an insurance company?

No. Staying Power is a licensed independent insurance agency. The insurance company issues the policy and pays claims.

Does the agent or the insurer decide if I’m approved?

The insurer decides, based on underwriting. The agent helps you complete the application.

Do I pay the agent?

Ask every agent. At Staying Power there’s no fee to work with us, and the insurance company pays us a commission.

Get more details about long-term care insurance

Sources

  • NAIC: A Shopper’s Guide to Long-Term Care Insurance (2022)
  • Oklahoma Insurance Department

About the author

Stephanie Cheney is the founder and CEO of Staying Power and a licensed insurance agent (OK License #3004465615 · TX License #3562695). She became a caregiver at 20 and saw firsthand what caregiving asks of a family: time, career, and money. After her father died, her mother bought long-term care insurance in her 50s. When brain surgery in her 60s left her mother needing full-time care, that coverage meant Stephanie could keep working and hire help when she was away. Her mother has lived with her for about 10 years. Stephanie started Staying Power to help people plan to stay in their own homes as they age, beginning with how they'll pay for care.

Disclosure

Staying Power is a licensed insurance agency. This article is intended to solicit insurance business and is provided for educational purposes only. It is not tax, legal, medical, or financial advice, and it is not a recommendation to purchase, an offer of coverage, or a quote. Long-term care insurance is subject to medical underwriting and is not available to everyone. Benefits, limitations, and exclusions vary by policy, carrier, and state. Medicare and Medicaid rules vary by state and change over time; see Medicare.gov and your state Medicaid agency for current details.

More in Choosing Coverage

  • Long-Term Care Insurance for Couples: How Joint Coverage Works

    How joint long-term care coverage works, how a shared benefit pool is used, and how it compares to two individual policies.

  • When Should You Buy Long-Term Care Insurance?

    Why your age and health when you apply shape what you'll pay and whether you'll qualify, and signs it may be time to look.

  • How Much Long-Term Care Insurance Do I Need?

    How to choose a monthly benefit and benefit period, how they add up to your total coverage, and what else changes the math.

Explore

AboutQuestions2026 Planning Report

Get started

Start your insurance plan

Contact

301 E Archer St, Tulsa, OK 74120

info@stayingpower.co

Staying Power is a licensed insurance agency. Insurance products are offered through licensed insurance agents and are issued and underwritten by third-party insurance companies. Products, features, and availability vary by state and are subject to underwriting approval. Individual care needs and expenses vary; no policy is guaranteed to cover the entire cost of care. Policy guarantees are backed by the claims-paying ability of the issuing insurer. Any values shown in interactive tools are illustrative only and do not constitute a quote, offer, or guarantee of coverage or benefits. This site provides general information and is not financial, legal, or tax advice.

Staying Power is not affiliated with or endorsed by any government agency. State license information is available on our license information page.

This website is intended to solicit insurance business.

Privacy noticeTerms and conditionsLicense information

© 2026 Staying Power