About Staying Power

We start with the life you want to live.

Staying Power helps you turn your hopes for aging well into a plan, starting with how you'd pay for care.

  • A licensed, independent insurance agency
  • Focused on planning how to pay for long-term care
  • Based in Tulsa, Oklahoma

Our insurance partners*

  • Nationwide
  • OneAmerica Financial
  • Lincoln Financial

Our story

Why Staying Power exists

Our founder, Stephanie Cheney, saw what planning ahead can do for a family.

When her mother needed full-time care, the plan her mother had made meant Stephanie could keep working, care for her own family, and protect her own health.

We believe everyone should be able to plan for growing older in their own home. Staying Power helps make that possible: we help you start planning early, and find long-term care insurance to help cover the cost.

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“I didn't fully understand the impact of early planning for aging in place, until I lived it with my mom.”

Stephanie Cheney, Founder

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Why it matters

Growing older in your own home starts as a wish for most Americans. A plan helps turn it into reality.

  • 75%

    of adults 50 and older want to stay in their current homes as they age

    AARP Home and Community Preferences Survey, 2024

  • About 7 in 10

    of people turning 65 will need some type of long-term care

    U.S. Department of Health and Human Services, longtermcare.gov

  • About 1 in 3

    of U.S. adults have put their wishes for medical care in writing, in case they can't speak for themselves

    Health Affairs systematic review, 2017

Our insurance partners

The insurance companies behind your coverage

We work with Nationwide Insurance and OneAmerica Financial, two long-established insurers with strong financial strength ratings.

  • S&P Global Ratings: A+ financial strength rating for Nationwide's insurance companies*

  • S&P Global Ratings: AA- financial strength rating for OneAmerica's insurance companies*

How we work

How we work, and how we're paid

  1. An independent agency

    We're appointed to offer policies from Nationwide and OneAmerica through Iscential, a national distributor of insurance solutions, including long-term care insurance. We help you plan for long-term care and, when it fits, help you apply for long-term care insurance.

  2. How we're paid

    We charge no fees. The insurance company pays us a commission when you buy a policy. Buying is your decision, on your timeline.

  3. Licensed

    Every call is with a licensed insurance agent. Staying Power and its agents are licensed in OK, TX. See our license information.

  4. Contact us

    301 E Archer St, Tulsa, OK 74120

Plan for the life you want to live. Have a question? We're here to help.

Questions people ask us.

Does Medicare pay for help at home?

Not for everyday help.

After a qualifying hospital stay, Medicare covers skilled nursing and therapy for up to 100 days, and usually for far less. It does not cover everyday help with bathing, dressing, eating, and getting around when that is the only care you need.

What does long-term care insurance cost?

It varies, by design.

Your price is based on your age when you apply, along with sex, tobacco use, and health. You also have real choices: how much coverage, how you structure it, and how you pay for it, including spreading payments across a longer stretch of years. Your agent will show you options across a range, so you can see what fits.

When does coverage actually start paying?

When two everyday things need someone else's help.

These policies start paying when a licensed health care practitioner certifies you need real help with at least two of six everyday tasks: bathing, dressing, eating, getting to the bathroom, controlling your bladder or bowels, and getting in and out of a bed or chair. The help also has to be expected to last at least 90 days. A severe cognitive impairment, such as from Alzheimer's, certified by a licensed health care practitioner, also qualifies on its own, even if you can still do all six. This is the standard rule for tax-qualified long-term care policies, and each policy's own terms decide the details. Payments begin after a 90-day waiting period, which you only meet once. Those first 90 days are paid back with your fourth month.

What happens on the call?

A conversation first.

You talk with a licensed insurance agent about the lifestyle you want as you age. Together you assess what that care or help could cost, and look at ways to fund it. If it makes sense to move forward, you can start an application in the same conversation. If it doesn't, you leave knowing more than you came with.

What if I never need care?

The money doesn't simply disappear.

Policies like this are designed so that if you never draw benefits for care, a death benefit passes to the people you name, less any loans or withdrawals. Your agent will walk you through exactly how that works before you decide.

What if I don't qualify?

There are other paths.

Coverage depends on underwriting, and not everyone qualifies for every policy. If the first path doesn't fit, your agent will go through what else is available for your situation. You won't be left without answers.

Will inflation make my coverage worth less over time?

It can, unless you add protection.

You can add inflation protection that grows your coverage every year, whether or not you're using it yet, so it can better keep pace with the cost of care. It costs more to add, and it's worth asking about on the call.

Is Staying Power an insurance company?

No.

Staying Power is a licensed insurance agency. We work with Nationwide Life Insurance Company and Nationwide Life and Annuity Insurance Company to offer coverage built around aging in place. We help with funding first, because it's what keeps every other choice in your hands.