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What Is a Long-Term Care Funding Strategy?

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By Stephanie Cheney, Founder & CEO, Licensed Insurance Agent | Last reviewed: October 10, 2026

A long-term care funding strategy is a plan for how you’d pay for care if you need it, built around where and how you want to age. It brings together your income, savings, home, family support, and insurance into one approach, so you decide in advance how care would be paid for.

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Why start with where you want to live?

The goal shapes the cost. Staying in your own home, moving to assisted living, and relying on family each lead to different numbers and different funding choices.

What goes into a funding strategy?

  • Income, like Social Security, pensions, or retirement withdrawals

  • Savings set aside specifically for care

  • Your home, and the role its equity could play

  • Family support, with roles agreed on in advance

  • Long-term care insurance

  • Public programs: Medicare for short-term skilled care, and Medicaid after spending down most assets (NAIC Shopper’s Guide)

Where does insurance fit?

Insurance gives the strategy a dedicated source of funds for care, so other savings can stay focused on everything else. It’s one part of the strategy, not the whole thing. See Retirement Planning’s Blind Spot.

A couple in their 60s building a plan with file folders at the dining table

How does Staying Power build one?

On a first call, we start with you: where you want to live as you age, what matters most, and who’s in the picture. Then we look at your options and put together a funding strategy for aging in place, with no obligation. Start with a few questions.

Does it change over time?

It should. Revisit your strategy after major life changes, and keep your intentions current so the people around you know what you’d want.

Related reading: How Much Does Long-Term Care Cost? and Long-Term Care Insurance vs. Medicaid.

Frequently asked questions

Do I need insurance to have a funding strategy?

No. Insurance is one tool. A strategy can rely on savings, home equity, family support, or a mix.

Who should be involved?

Your spouse or partner, the family members who’d be affected, and your financial advisor if you have one.

How often should I revisit it?

After major life changes, like retirement, a move, or a change in health or family.

Get more details about long-term care insurance

Sources

  • LongTermCare.gov (ACL)

  • NAIC: A Shopper’s Guide to Long-Term Care Insurance (2022)

About the author

Stephanie Cheney is the founder and CEO of Staying Power and a licensed insurance agent (OK License #3004465615 · TX License #3562695). She became a caregiver at 20 and saw firsthand what caregiving asks of a family: time, career, and money. After her father died, her mother bought long-term care insurance in her 50s. When brain surgery in her 60s left her mother needing full-time care, that coverage meant Stephanie could keep working and hire help when she was away. Her mother has lived with her for about 10 years. Stephanie started Staying Power to help people plan to stay in their own homes as they age, beginning with how they'll pay for care.

Disclosure

Staying Power is a licensed insurance agency. This article is intended to solicit insurance business and is provided for educational purposes only. It is not tax, legal, medical, or financial advice, and it is not a recommendation to purchase, an offer of coverage, or a quote. Long-term care insurance is subject to medical underwriting and is not available to everyone. Benefits, limitations, and exclusions vary by policy, carrier, and state. Medicare and Medicaid rules vary by state and change over time; see Medicare.gov and your state Medicaid agency for current details.

More in Paying for Care

  • Does Medicare Cover Long-Term Care?

    Medicare covers short-term skilled care, not ongoing help with daily living. Here's what it pays for, what it doesn't, and how people plan for the gap.

  • Long-Term Care Insurance vs. Medicaid: What’s the Difference?

    Medicaid pays for long-term care after you spend down your assets. Long-term care insurance is bought in advance. Here's how they compare.

  • How Much Does Long-Term Care Cost?

    National median costs for in-home care, assisted living, and nursing homes, what drives them, and how people plan to pay.

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Staying Power is a licensed insurance agency. Insurance products are offered through licensed insurance agents and are issued and underwritten by third-party insurance companies. Products, features, and availability vary by state and are subject to underwriting approval. Individual care needs and expenses vary; no policy is guaranteed to cover the entire cost of care. Policy guarantees are backed by the claims-paying ability of the issuing insurer. Any values shown in interactive tools are illustrative only and do not constitute a quote, offer, or guarantee of coverage or benefits. This site provides general information and is not financial, legal, or tax advice.

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